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Ige Johnson, broker and operator of the Ige Johnson Group and RE/MAX Generation in the Houston, Texas, area, has been on a moonshot trajectory over the past couple many years. Due to the fact moving into the field more than 16 years ago, she has continually rated amid the top rated RE/MAX agents in Texas, and was named RE/MAX broker/owner of the calendar year in 2020.
No compact feat, that accolade in serious estate arrives on prime of her success in the attractiveness field, where for the earlier five years she’s thrived as an owner of the Glo Beauty Bar & Suites in Humble, Texas, just outside of Houston.
The superstar Texas agent will be talking at the 25th Inman Connect New York among the a stellar lineup of other market leaders. Inman lately caught up with Johnson to converse about the luxurious current market in Texas and her get the job done outdoors of real estate in the splendor marketplace. What follows is a variation of the dialogue, edited for brevity and clarity.
Inman: What are some of the most tough pieces of breaking into the luxurious current market?
Ige Johnson: Obtaining into the luxury market is truly about the purchasers, so positioning by yourself close to the ideal people today is the biggest point. I’m truly significant as far as neighborhood involvement, issues of that form, so when the mayor has diverse events I’m there. I’m also part of a substantial-stop women’s vehicle club — it’s just remaining intentional about positioning yourself about folks that can expend that variety of dollars.
What tips would you give an agent striving to crack into the luxury industry?
Be intentional. That is actually how you get into the luxurious marketplace, you just have to be quite intentional about ‘this is the niche, this is what I want to do’ and inserting yourself in that atmosphere. Surely know the industry and get your certification. The education and learning that you require for your luxury certification will help because that kind of can help you to know factors to search for in luxurious residences that are not in common common houses. There are extra parts in the puzzle when it comes to luxury, so I consider the major factor is training.
The Houston current market is super incredibly hot proper now, the place do you consider it is headed?
I imagine we’re even now entire steam forward — at minimum I hope so. I have one particular [listing] correct now — we’re undertaking negotiations — and I get to $3 million and there are numerous features on it. It doesn’t make any difference if it is a $500,000 house or a $3 million dwelling, we’re continue to viewing multiple presents. There are nevertheless a lot more persons than at any time relocating to Houston. Coming from other states, what you get in Houston vs . what you get someplace else, it is a enormous variation and people today are loving that so our market’s still flourishing. So with the way of the earth write-up-pandemic, men and women are now in a position to go and they can relocate to wherever. So, I really don’t consider our market place is heading to sluggish down whenever before long. I believe we have a minimal gold mine down here.
As a crew chief, what is the most significant detail you have learned about leadership?
Personality [plays a major factor.] We all know that everyone’s diverse, but how you teach a single person is unique than the way you may well instruct or talk to an individual else. So a person of my major issues is just genuinely comprehending people today and training them and placing them in the positions that do the job most effective for them. I never ever use just because there is a position that needs to be stuffed. I constantly like to employ the suitable individuals and place them in the ideal positions exactly where they delight in it. A person factor that the agents and my staff say about doing work for me is that it does not feel like work. They say the most difficult portion about what they have to do is figuring out what [clothes] they require to set on each individual working day, I like it. They said, ‘if you just give us uniforms we’ll be wonderful.’
You also have ventures outside of genuine estate, which include one particular in the elegance field. How did that get begun?
I have always been into elegance, high fashion — it is generally been a enjoy of mine, and I’m one particular of those people persons that does what I enjoy. Enjoy is the optimum vibration, so if you are carrying out what you adore you’re heading to be thriving. With the natural beauty business, that possibility presented alone eight months soon after I acquired the RE/MAX franchise.
The youthful lady who owned the tanning salon future to RE/MAX wished to offer. I had an idea a few of decades before to produce this oasis for folks to occur to — they can just stroll in and the area is wonderful. They can get every thing finished: hair, make-up, massage, facial — it is like a one-end shop of just luxurious. So I poured the adore of luxury that I have into The Beauty Bar and it’s been a good results. We just celebrated five decades, so it’s been enjoyable.
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