Renaissance Catches Fire! New REW Website, Leads & CRM platform dominates broker space.
By Mary B. Hill 3 years ago [ad_1]
Actual Estate Webmasters’ (REW) new Renaissance system has rapidly obtained dominance in the market, specially at the enterprise level. But what lots of really do not know is that it pretty much did not occur. Here’s the story of REW’s journey from important crossroads to activity-switching innovation.
It all began with a ‘castaway’
It was early March 2020 and Tom Hanks came down with COVID-19. Genuine Estate Website owners was attending the Leading Real Estate Providers of the World® conference at the Wynn in Las Vegas, and they have been informed they have to pack up and depart early—there could have been exposure to the virus at the function.
Until then, men and women experienced been watching the news and had been starting off to identify that the coronavirus was likely to have a major influence in some way, but it wasn’t right up until this instant that the REW team recognized just how impactful COVID was likely to be on their business enterprise.
“Everyone was freaking out. Flights were being being canceled and my team was actually panicked about having residence. I don’t forget sitting in the foyer with my excellent pal J.B. Goodwin, and he explained he’d booked a Suburban ‘just in case’ so that he could travel dwelling (from Vegas to Austin) with his team if they needed to. It really was a insane time,” states REW CEO Morgan Carey.
Fortuitously, the complete REW workforce created it household to Vancouver Island and commenced their required 14-day quarantine. It was throughout this period of time that Carey began to assess the injury from a business enterprise point of view.
“It seemed like every single hour I would get far more email messages, and not a solitary a person was very good information. Our customers have been afraid—not just of the world-wide wellness affect the coronavirus would have, but of what this pandemic would suggest to their business,” Carey shares.
Customers cancel in droves
As COVID unfold and uncertainty increased, brokerages started to panic and search for any techniques to cut charges and weather conditions the storm. The initial thing they looked at was discretionary spending, and points like custom made projects (aka, bets on the upcoming) have been no lengthier a limited time period priority.
A fantastic toughness becomes a fantastic danger
“Real Estate Website owners experienced turn into a powerhouse in the proptech area dependent on the unique power of our tailor made agency,” explains Carey. “We are the only substantial custom design and style, branding, engineering and Search engine marketing organization at scale in the genuine estate room. When COVID strike, we had been delivering all around 4,000 hrs of agency do the job, just about all of which was wholly discretionary to our shoppers. For 16 yrs straight we had been sold out and had by no means had to fret about contracting our agency services long time period, and honestly, we often assumed if we frequently carry astounding returns to our consumers, then we will normally be good. How could we not be great?
“We were good until finally we weren’t.”
Company profits is devastated
Pretty much overnight, what experienced been a $5M yearly earnings stream for the company was absent. Still the workers charge, infrastructure and buildings, administration, software package, gains and all other expenditures remained.
“We did not blame clients for canceling their agency services—we ended up searching for methods to slash expenses, way too,” states Carey. “But unfortunately, because we presented that ‘secret sauce’ that no 1 else experienced, when situations received tricky, we took the hit the worst. I believe that the affect to REW was significantly much more sizeable than to our competitors who don’t offer custom agency providers.”
Conclusions have to be made—fast
Most other organizations (and brokerages) slice prices, like laying off a substantial proportion of their valued workforce. But REW did a little something else. What REW knew down to its main was that its men and women were the real secret to the company’s results, and that they had been not replaceable. REW had to come with each other to uncover a answer to help you save these jobs…and the enterprise. That solution was Renaissance.
Surviving COVID
Thankfully, True Estate Website owners had an incredibly loyal buyer foundation. Even with the decimation of their experienced products and services, the most important portion of the small business (website, CRM, guide generation) stayed solid with pretty little churn or cancellation.
“Even although situations ended up hard, our customers stuck with us, and we all adopted the mentality that we are more powerful jointly,” shares Carey.
Directing expertise toward Renaissance
Instead of terminating the firm’s wonderful workforce (a thing numerous other companies selected to do), REW doubled down on analysis and enhancement.
“We resolved that if we had been going to be slow, and have this significantly talent, we needed to put them to do the job in their best and greatest use,” says Carey. “And so we reorganized and started reinventing the finest genuine estate platform on the planet.”
Significant alternatives direct to excellent results
In purchase for Renaissance to be the Hail Mary that REW felt was essential, Carey and his crew essential to make excellent choices when it arrived to exactly where to aim the new system.
“Choose ideal, and if you control to survive via this economic disaster, you have the opportunity to get better and probably turn out to be the dominant participant in the market place,” suggests Carey.
“Choose improper, and even if you regulate to endure the recession, you may perhaps never ever recuperate.”
So exactly where did Real Estate Website owners determine to aim? Carey and his workforce honed in on 3 critical areas:
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- Lookup motor optimization. “SEO—it’s often been our bread and butter,” claims Carey. “We ended up now acknowledged as the ideal Web optimization agency in true estate, however, substantially of what we did in our customized Web optimization company had not been productized. This gave us the option to construct in a lot of of the look for engine optimization attributes that earlier were being only obtainable from customization. On prime of that, we designed numerous new dynamic Website positioning things into the framework, as nicely as new equipment that gave far extra electricity to our prospects in terms of carrying out highly state-of-the-art Search engine optimisation augmentation to their internet site and IDX.”
- Webpage velocity. “During COVID, virtually 100% of all search and conversation in serious estate experienced moved on line,” suggests Carey “This intended that having a remarkably performant platform was extra significant than ever…especially on cell. As a result of a procedure identified as net effectiveness optimization (WPO), which is another specialty of Genuine Estate Webmasters, we have been able to fantastic-tune Renaissance to exactly where it achieves the optimum scores among all genuine estate platforms using Google Page Velocity, the de facto regular on page speed overall performance.


“Having a lightning-fast web site means our brokerage consumers are equipped to seize users’ notice faster, have greater conversion fees, far better research engine rankings and reduce less buyers to sluggish loading, non-responsive net platforms.”
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- ADA compliance. As if brokerages did not have enough on their plates to fret about, in 2020, Americans With Disabilities Act (ADA) compliance had turn out to be a massive situation in the brokerage space after some unscrupulous lawyers figured out that if you mixed an ADA class-motion lawsuit with the risk of reasonable housing violations, you could extort brokerages into spending you to settle lawsuits for hundreds of 1000’s of dollars.

In response to this, REW dedicated to starting to be the most ADA-compliant serious estate platform.
“We began by selecting Kris Rivenburgh, an attorney, founder of accessible.org and the foremost professional on ADA compliance,” says Carey. “Kris did a entire audit of our framework and offered us with the feed-back and education and learning we wanted in order to reach our aims. After our engagement, we continued to develop our ADA talent set, together with cross-instruction our team, many of whom turned ADA certified. At existing, REW has additional ADA-accredited group associates than any other world wide web enhancement company in authentic estate.
“After numerous months of audits, education and software, we had been in a position to achieve our goal—a fantastic score on our homepage from our accessibility equipment for the out-of-the-box Renaissance set up. We continued to include ADA optimization into the remaining places of our framework and now have a totally ADA-compliant front close for our customers—the only these platform on the current market.
“We have also created this skill set in our agency with ADA-accredited builders, and now offer ADA audits and compliance expert services for our consumers who have more mature products and solutions or need ADA work carried out on custom assignments.”
Award-successful style and design a consistent in the course of
Of program, no Real Estate Website owners website would be total if it was not also the most superbly developed website available, points out Carey.
“Our inventive company and engineering groups used 1000’s of several hours perfecting each individual aspect of our new style and design,” says Carey. “It is stylish and has a luxurious come to feel, whilst at the exact time is adaptable sufficient to be deployed in any industry. Its pre-constructed design modules—and the versatility and configuration of the REW written content administration system—allow it to be deployed as successfully for use by prime groups, brokerages and company shoppers.”
An explosion of enterprise customers
The to start with migrations occurred at the company amount. Companies like Daniel Gale Sotheby’s International Realty, a 1,000-in addition agent brokerage in New York, and Smith & Associates Genuine Estate, a 400-as well as agent brokerage in Tampa, had been amid the 1st to move up and have interaction with the Renaissance system immediately after seeing the big strategic price Renaissance introduced to their on-line advertising efforts.
“Throughout 2021, and continuing into 2022, there has been a continual stream of substantial, innovative brokerages looking to capitalize on Renaissance efficiency and mix it with our exclusive capacity to customize to their manufacturer. In addition to the seriously substantial enterprise brokerages who have joined us, lots of of the high-effectiveness, marketing and advertising-centered indies have moved to Renaissance, and top rated teams from significant franchises have chosen Renaissance as very well. The No. 1 group in the environment/U.S., and the No. 1 crew in Canada for RE/MAX, have both equally migrated platforms to Renaissance,” shares Carey.
At the time of this report, more than 50% of all of True Estate Webmasters’ consumers experienced currently migrated to Renaissance, reporting significant improvement in internet site general performance, as effectively as expansion in their organizations.
Bringing dwelling the gold
In 2022, Authentic Estate Website owners swept the MUSE Design and style Awards serious estate classification with 5 customized internet sites developed on the Renaissance platform, which include 4 Gold and one particular Platinum ranking. The MUSE Style and design Awards are a prestigious world-wide competitors operate by the Worldwide Awards Association. Other brands represented in successful groups include things like Billie Eilish, Disney and Mercedes-Benz.
Continued innovation: Renaissance + CRM
Since launching in January 2021, REW has continually produced key quarterly updates to equally the Renaissance platform and REW CRM.
“Innovation is a Main benefit at REW,” claims Carey. “We know that we just can’t rest having the best authentic estate website and CRM on the market we will have to keep on to press the envelope so that our brokerage and business buyers are so far forward of the level of competition, they can conveniently recruit and retain new brokers and acquire marketshare as a result of increased efficiency and marketing and advertising superiority.”
Some of Carey’s beloved innovations in CRM are:
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- Adoption motor: Visual gamification that lets brokers to quickly comprehend and motion the most critical jobs in purchase to guide appointments and near bargains.
- Intelligent lists: Dynamically updating workflows that can be tailored by just about every agent to their specific preferences.
- Intelligent vehicle-produced saved queries: Make absolutely sure all engaged qualified prospects are on saved queries that match their target parts.
- Dynamic motion plans: Combine agent accountability with CRM-assisted automated options this kind of as texting and email.
- Campaigns: Combine incremental, date-dependent and custom industry-dependent e-mail strategies for optimum access.





“With these and many much more functions in the CRM, we truly feel we now have the perfect plan all the way by way of the customer journey, from the initial time they go to Google to locate their REALTOR® all the way via to closing on their aspiration property,” claims Carey.
“We are actually thrilled that so numerous major teams, brokerages and enterprise companies are deciding on Renaissance furthermore REW CRM, and even a lot more excited when we assessment their final results and acquire great remarks on how considerably they are loving their expertise with this new platform from Real Estate Website owners,” he adds.
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