Selling Your Home – FSBO – Is it Time For a Total Shock and Awe Marketing Campaign For Your Home?
In today’s over-crowded real estate market to pull out all the stops when creating a marketing campaign for your home. You need to use every marketing means available.
You need to overwhelm the market with information about your property. If you don’t your home is likely to get lost in the sea of other properties on the market. You might want professional help for planning out your campaign, or else do a lot of reading to get knowledgeable on real estate marketing.
The first thing you will learn is that there are literally dozens of places to advertise your home-for-sale website. You will also learn that many of them are free to use if you comply with the website terms.
The only cost to advertise on these sites is the time to register at the site and set up your property advertisement. It may be more efficient to hire somebody to do this for you because there is a learning curve in working with all these websites out there for you to advertise on.
The same is true for other places online you can list information about your property for sale. By this I mean social bookmarking sites, social networking sites, blogs, forums and directories. There are more of these than you think, i.e., dozens of each kind that are available to you.
Then there is the non-internet advertising media. There are more of these than you think too. People think there are only two newspapers in Maryland (in Baltimore and Annapolis) but there are actually 36. The same for magazines and free distribution “shopper” type papers for classified ads.
The thing you won’t want to do is blow a lot of your money on one or two expensive ads (like a display ad in the Washington Post, for example). Every dollar you spend has to be analyzed to give you the most “bang for the buck” in terms of exposure, readership, and traffic.
Paying an internet marketing consultant with expertise in real estate marketing will give you access to dozens of free (or very cheap) advertising vehicles, and this will cost less than some expensive ads can cost.
Internet marketing even allows you to set up “word of mouth” advertising campaigns, which can be the most effective. There are dozens of paid advertisement websites online also, including Google, which now gives local real estate search results.